Artificial Intelligence (AI) has become a hot topic in the marketing world these days. And it is not for less, since its influence in the sector is undeniable. But how does AI really work in travel marketing and how can it benefit your busines?
For start, AI has allowed tourism businesses and destinations to analyze vast amounts of data from their customers, allowing them to offer a more personalized experience. Thanks to AI, companies can analyze the behavior of their customers online and even their feelings, expressed publicly. From there, they offer personalized recommendations on destinations that might interest them or travel packages that exactly fit their preferences.
Customers analyzed with AI feel more valued, understood, and are highly likely to choose a personalized experience. Applied AI is also enabling tourist destinations to offer more efficient and effective information. Chatbots have evolved as increasingly used AI tools, they can answer specific questions from travelers and provide them with information about attractions, activities, products and services, with personalized recommendations based on the preferences of each client.
Another way that AI has impacted tourism marketing is through the personalization of online content. The AI analyzes in real time the behavior of customers online and offers them relevant content, based on their preferences. Customers see content that interests them, no longer based only on traditional algorithms, but on the interpretation of their own tastes. In summary, even in its initial stages, AI is already changing the rules of the game in the tourism market, and very soon the gap between “connected” companies and “smart” companies will be evident.
At Wiaje® by Marketeam® we quickly understood the importance of AI in tourism marketing and to our long-proven Total Marketing service, which includes prestigious strategic partners and more than 60 media, we have already added solutions that include applied Artificial Intelligence developments. Our plans and tools can help you make the most of the potential of AI in your tourism business or take your destination to another level. Contact us to discover the full power of our solution, unique in the world. wiaje.com by marketeam